Driven by Passion, Shaped by Experience.

As a dedicated UI/UX designer and manager, I focus on creating intuitive and visually appealing experiences that fulfill user needs and drive business success. My approach integrates user-centered design principles with a commitment to excellence, ensuring every project exceeds expectations. I have led cross-functional teams to deliver impactful designs across platforms, from mobile apps to complex web solutions. My experience in industries like automotive, publishing, technology, SAAS, marketing, logistics, Infrastructure, consulting, entertainment, education, and e-commerce has sharpened my ability to translate complex user requirements into elegant design solutions. I stay updated with the latest design trends and tools, fostering a collaborative environment that encourages creativity and innovation. I also mentor team members to help them reach their full potential while maintaining high-quality output. With a diverse background in branding and graphic design, I create cohesive visual identities that align with organizational goals. I am passionate about enhancing user experiences and leveraging my expertise to create meaningful digital interactions.

Leading the end-to-end product design process, from strategy to execution. I craft innovative, user-centered experiences that align with business goals and drive engagement.

Driving design excellence by leading UI/UX teams, establishing design systems, and ensuring a seamless user experience. I focus on scalable solutions that enhance usability and aesthetics.

Helping businesses refine their UI/UX strategies, optimize design workflows, and implement best practices. I provide expert guidance to elevate product design quality and user engagement.

 

Solving complex design challenges by bridging user needs with business objectives. I collaborate cross-functionally to drive innovation, create scalable solutions, and enhance product impact.

I take pride in fostering a collaborative environment where creativity thrives. By guiding cross-functional teams, I ensure that every voice is heard and that our design solutions are both innovative and grounded in user research. My leadership style emphasizes mentorship, encouraging team members to grow their skills and think critically about design challenges.

Managing large-scale projects requires not only technical expertise but also strategic vision. I excel in defining project scopes, establishing clear timelines, and setting achievable goals. My approach includes utilizing Agile methodologies to adapt to changes quickly and efficiently, ensuring that we meet deadlines without compromising quality.

I believe great design lies at the intersection of strategy, usability, and innovation. My approach focuses on crafting experiences that seamlessly align user needs with business goals—ensuring every product is both intuitive and market-ready.

I craft products that blend innovation, strategy, and user-centered design to create meaningful experiences. My approach focuses on bridging business goals with user needs—ensuring every product is intuitive, scalable, and impactful in the market. From concept to execution, I strive to build solutions that drive real value and long-term success.

Explore the essence of our work—numbers that highlight our passion for innovation, commitment to quality, and measurable success. These stats reveal the tangible impact of our designs and the trust we've built with our clients.

14000+

Satisfied Clients

17+

Years of experieces

220+

Launched Projects

Collaboration is the key

Strategic Vision
Crafting messages that align with long-term goals, connecting every piece of communication to a clear plan that supports the team’s or organization’s vision.

Empowerment
Using storytelling as a tool to inspire and empower the team, helping them understand the project’s objectives and their role in achieving them.

Influence and Persuasion
Writing powerful narratives that influence the target audience, driving them towards the right decisions or shifting perspectives when needed.

Our work is future-proof

Effective Communication
Creating clear and transparent texts that enhance team communication, clarifying expectations, goals, and roles efficiently.

Decision-Making
Utilizing storytelling to convey important decisions clearly, explaining the reasoning behind them, and building trust within the team.

Adaptability and Flexibility
Writing in a way that reflects the ability to adapt to sudden changes in the project or team, and redirect the narrative in a way that supports continued success.

Expertise that delivers exceptional results.

Mazadat

Mazadat

UX & Product Design Manager

Cairo – 2021 → Present

Envato

Worldwide – Mar 2013 → Present

TEAM4 Security

Cairo – Sep 2019 → Nov 2021

Magints

Cairo – Feb 2017 → Dec 2017

Abou Ghaly Motors

Aboou Ghaly Motors

Cairo – Jan 2016 → Jan 2017

Cairo – Aug 2014 → Dec 2015

 Cairo – Nov 2013 → Jul 2014

Dubai – Jan 2014 → Jun 2014

Cairo – Jul 2012 → Jul 2013

Cairo  – Jun 2011 → Jun 2012

Junior Web Desinger

Cairo – Jan 2009→ May 2011

Product Discovery

Uxcel

Issued Dec 2024

UX Design Leadership

Uxcel

Issued Nov 2024

Using AI Tools for UX Design

Linkedin

Issued Jun 2024

Graphic Academy

Issued Nov 2017

Hindawi

Issued Aug 2015

KIT Education Centers

Issued Feb 2008