My journey with Abou Ghaly Motors, one of the largest automotive groups in the Middle East, marked an important step in supporting the organization’s digital transformation vision across multiple brands and business units.
Joining a large-scale enterprise environment, I focused on establishing clear design direction and execution standards that aligned with the organization’s ambitions, while working closely with cross-functional teams across technology, business, and operations.
Strategy & Execution
I played a key role in shaping digital experiences across several high-profile automotive brands and platforms, including:
Leading design execution for major digital products and platforms such as London Cab, KTM, and SIXT
Delivering end-to-end design for web platforms and mobile experiences, aligned with brand identity and business objectives
Supporting fast-paced delivery by working closely with project managers, engineers, and business stakeholders
In addition to digital product design, I contributed to brand and marketing design initiatives, ensuring consistency between digital platforms and offline touchpoints, including:
Billboards
Brochures
Journals and printed materials
This holistic approach helped bridge the gap between traditional automotive branding and modern digital experiences.
Cross-Functional Collaboration
Alongside hands-on execution, I worked on establishing a scalable design practice:
Laying the foundation for a growing design team
Defining workflows between design, technology, and business teams
Supporting collaboration across mobile, web, testing, and project management functions
Results & Impact
Through consistent execution and close collaboration, the organization achieved:
Stronger alignment between digital products and brand identity
Elevated design quality across multiple brands and platforms
Increased trust and confidence from internal stakeholders
A visible shift toward more modern, user-centered digital experiences
Leadership Reflection
Over two years at Abou Ghaly Motors, I operated at the intersection of design, strategy, and execution, balancing delivery speed with quality and brand integrity.
This experience strengthened my ability to lead within complex, large-scale organizations and reinforced the importance of collaboration, clarity, and adaptability in driving meaningful digital transformation.
I am proud of the work delivered during this period and appreciative of the trust and partnership across teams within Abou Ghaly Motors.
